The Mass Media and the Rest of Us in the Digital Information Age

"Globalization of Media" in the context of this paper (Understanding Media and
Culture), discusses how technology affects the globalization of the media industry.
The paper is about conceptualizing cultural globalization by connecting the global
and the local cultures that affect conceptions of culture and cultural studies.
Globalization of Media centres on key issues and dimensions of the paradoxes of
globalization in media and culture. Globalization in the 1990s was impacted by
information and communication technologies have remained the key factors in
broadcasting. They have revolutionised the way we seek and receive broadcast
information over the years. Digital tools magnify the ability that is unique in the
world: the ability to think, the ability to articulate our thoughts, and the ability to work
together to act on those thoughts (Gates 2000; p. 415). Broadcasting has benefited
from the contributions of several international scientists and inventors, whose ideas
provided the base for the developments in broadcasting. The broadcast media have
had its share of the new technologies in all its processes. Global virtual families have
developed as a result of the revolution in communication technologies. Based on the
new media concept, friendship is no longer developed based on local geography, but
rather, people are getting closer like in a family through the digital world of
interactive media, based on shared needs and interests rather than geographical
location.