THE CORE CONCEPTS AND PRINCIPLES OF THE LINGUISTIC PICTURE THEORY

The theory of linguistic landscape, a key area in cognitive linguistics, explores the relationship between language and human cognition, focusing on how language reflects and shapes human perception and worldview. Unlike traditional linguistic approaches that view language merely as a system of rules and structures, the theory of linguistic landscape emphasizes the role of language in constructing and organizing our understanding of the world. Grammatical categories, such as time, space, and action, are seen not only as structural elements but also as cognitive tools that reveal how humans perceive and categorize their surroundings. This paper discusses the main concepts and principles of the linguistic landscape theory, examining the interconnection between language, cognition, and culture. It highlights the importance of grammatical categories in forming the meaning and structure of language, showcasing how they reflect not only individual cognition but also social and cultural values.

Keywords: Linguistic landscape, cognitive linguistics, grammatical categories, worldview, perception, language and cognition, cultural values, meaning formation, language structure, time, space, action, social context