MICE TOURISM AS A DRIVER OF TOURIST AND EXCURSION SERVICES DEVELOPMENT IN UZBEKISTAN IN THE CONTEXT OF CONTEMPORARY GLOBAL TRENDS

This paper examines the current state and future prospects of MICE tourism as a strategic direction for developing tourist and excursion services in Uzbekistan. Statistical data, legislative acts, and investment projects are analyzed to identify key trends and factors influencing the sector’s growth. The study reviews the main segments of MICE tourism and related infrastructure, provides examples of implemented projects and development plans, and pays special attention to the role of public-private partnerships, international cooperation, and digitalization in advancing the MICE industry. The conclusion highlights Uzbekistan’s potential to become a MICE tourism hub in Central Asia and presents recommendations for further development.