Фінансова стійкість підприємств в період воєнного стану: ризики, загрози, шляхи їх подолання

The existing risks and threats that appear in the period of martial law require new approaches in the process of economic activity that will guarantee the financial stability of enterprises. A financially stable business entity has the opportunity to timely update the means of labor, introduce new technologies, invest funds in innovative transformations, satisfy its needs in material resources. The article researches scientific approaches to the interpretation of the category "financial stability of the enterprise" as an indicator that characterizes the financial balance of a business entity. Understanding financial stability helps determine (highlight) the company's capabilities in generating profit, timely fulfillment of obligations, maintaining stability, competitiveness, and business activity. The factors that have a significant impact on the financial stability of enterprises in the conditions of war are highlighted: a decrease in demand; disruption of logistics chains; reduction of production capacity; shortage of working capital; cost growth; impact on labor resources. An analytical study of the financial losses of enterprises in various spheres of activity caused by the war was conducted. The analysis showed that the main threats to the financial stability of enterprises are caused by external factors that are beyond their control and influence. A comparison of normative values of indicators of financial stability: under the conditions of normal enterprise activity and those recommended under conditions of war. In order to understand the current situation, build plans, and make management decisions, enterprises are recommended to study the general activity of the business using the UBI index. This will allow us to identify trends in the economic environment, identify potential risks in time, and develop appropriate strategies to support financial stability. The elements that should be taken into account when building financial models in war conditions are highlighted and justified: 1) formation of monetary reserves; 2) effective management policy; 3) digital transformation of business; 4) social responsibility of business.