D4.1 - Strategies for Improving Data Monetization (M24)

- Pending approval by the European Commission -

This document outlines strategies for improving data monetisation, building on a comprehensive literature review and analysis of existing industry practices. It presents a framework that identifies and categorises various monetisation strategies based on a structured questionnaire, providing tools to enhance accessibility to the strategy topic for the users of the platform. Among these tools are a 4x4 Pathway Matrix and a questionnaire designed to guide organisations in selecting appropriate monetisation approaches. These tools facilitate effective data utilisation, ultimately driving value creation and fostering a sustainable data economy. The framework serves as a practical guide for organisations seeking to optimise their data monetisation efforts in a rapidly evolving market.