DABOTA COSMETICS: A Case Study of Innovative Female Entrepreneurship and its Revolutionary Effects on Nigeria Beauty Industry

This research is about the impact of innovative female entrepreneurship on Nigeria’s beauty industry, using Dabota Lawson and her brand, Dabota Cosmetics, as a case study. It explores how her business strategies, including luxury branding, social media marketing, e-commerce, and women empowerment initiatives, have transformed consumer perceptions and set new industry standards. The research also examines the challenges she faced, such as competition with international brands, counterfeit products, and economic instability, while highlighting key lessons for aspiring female entrepreneurs. Ultimately, it showcases how female-led businesses can drive economic growth and innovation in Nigeria’s beauty sector.