AI: REVIEW, DEVELOPMENT AND IMPACT IN E-COMMERCE

Integrating Artificial Intelligence (AI) in E-commerce has observed significant developments in India, next influencing global trends and practices. This study explores the current advancements and their effect on the E-commerce site. In India, AI technologies have become integral to enhancing customer experiences and optimizing operational efficiency in E-commerce platforms. Machine learning algorithms are gradually employed for personalized recommendations, creating a more customised shopping experience for customers. Natural Language Processing (NLP) applications enable improved customer interactions through virtual assistants, restructuring customer service processes. Moreover, AI-driven predictive analytics has revolutionized inventory management and demand forecasting, allowing E-commerce businesses to reduce costs, optimize stock levels and minimize out-of-stock situations. This data-driven approach improves operational productivity and contributes to a more sustainable and strong supply chain. The influence of AI in India has transcended domestic boundaries, shaping global E-commerce practices. As Indian E-commerce giants implement cutting-edge AI technologies, other nations look to adopt similar strategies to remain competitive in the worldwide market. The acceptance of AI is particularly definite in emerging E-commerce markets, where technological developments play a key role in advancing traditional retail models. AI has become a transformative strength in India's E-commerce sector, starting a ripple effect globally. As the technological landscape evolves, a comprehensive understanding of the developments in India provides valuable insights for E-commerce stakeholders worldwide, guiding them in binding the full potential of AI for future growth and innovation. To Stay ahead in the market competition AI techniques help every business to adopt changing market strategies and trends immediately.