A STUDY ON PERCEPTION OF ACCOUNTING PROFESSIONALS AND WORKING GRADUATES TOWARDS ARTIFICIAL INTELLIGENCE (AI)

Artificial intelligence is the 5th industrial revolution which helps to increase productivity and efficiency of the workplace activities. It has an impact almost on all the sectors such as healthcare, agriculture, education, banking, marketing, information technology, etc. This study focuses on AI in the accounting sector. The researcher found that cost constraint was the main reason for not implementing AI in the organization. More than 50 % of the working graduates feared job loss due to technological advancement. On comparing the perception of accounting professionals with working graduates, it was found that working graduates perceive AI will be used to a higher extent in managerial decision making in comparison to accounting professionals. It is recommended that working graduates and accounting professionals stay upgraded and certified in AI to secure their jobs.