ARTIFICIAL INTELLIGENCE AND NEUROMARKETING: THE FUTURE OF PERSONALIZED ADVERTISING

The integration of Artificial Intelligence (AI) with neuromarketing is revolutionizing the landscape of personalized advertising. AI-driven algorithms enable brands to analyze consumer behavior, predict preferences, and tailor marketing campaigns with unprecedented precision. Neuromarketing, which studies neural and psychological responses to marketing stimuli, enhances these capabilities by providing insights into subconscious consumer reactions. This paper explores the intersection of AI and neuromarketing, discussing how machine learning, big data, and biometric technologies optimize advertising effectiveness. Ethical concerns, including data privacy and manipulation risks, are also examined.