Viewership of Solution Footprint on Channels Television and Its Influence on Public Perception of Soludo's Administration

Abstract

This study examines the influence of Solution Footprint, a political program on Channel Television, on public perception of Soludo's administration, with the objectives of investigating the relationship between the program's viewership and public perception, and determining the extent to which the program influences citizens' opinions and attitudes towards the administration's policies and actions. The study is guided by the Agenda-Setting Theory, and employs a survey design, with a sample size of 400 participants selected through purposive sampling, and a questionnaire as the instrument for data collection, over a period of six months from January to June 2024. The findings reveal a significant positive correlation between Solution Footprint's viewership and public perception of Soludo's administration, with the programme's viewership significantly influencing citizens' opinions and attitudes towards the administration's policies and actions. The study concludes that Solution Footprint's viewership has a profound impact on public perception of Soludo's administration, making it a crucial platform for political discourse and agenda-setting, and recommends that Channel Television continue to prioritize the program, expanding its reach and frequency to further enhance its influence on public perception and political engagement.

Keywords: Viewership, Solution Footprint, Channels Television, Public Perception, Soludo’s Administration