Digital Communication Systems and Organizational Agility: Examining the Digital Preparedness and Sustainability of Malaysian MSMEs in a Dynamic Environment

Abstract

Micro, small, and medium-sized enterprises (MSMEs) have substantial difficulties in corporate digital settings. The companies have digitalized their operations and enhanced their digital agility via digital communication and technology. This study examines Malaysian MSMEs' long-term viability through a digital communication system (DCS) with digital connections in the downstream and upstream sectors. This study investigates the preparedness of 192 Malaysian MSMEs to handle digital disruption and their ability to adapt and respond quickly to organizational changes. However, statistics disprove the idea that DCSs affect MSMEs' organizational agility. Research shows that DCSs improve organizational agility in uncertain environments. This improved methodology emphasizes DCS's conditional outcomes to highlight MSMEs' digital challenges in dynamic external environments. We recommend further investigations on conditional implications to clarify past inconclusive findings. This study sheds light on the digitalization process between MSMEs and organizations and adds to the richness of literature on the context and success of digital strategies. It also examines the complex relationship between digital platforms, digitization, and the instability of the MSMEs environment. The results show that sustainable businesses should be aware of digitalization in terms of their business conditions and environments.

Keywords: Digital Communication Systems - DCSs, Digitalization, Digital disruption, MSMEs, Business Sustainability