Critical Analysis of Artificial Intelligence and Social Media Marketing with reference to Society 5.0

Abstract

This research examines the effect of artificial intelligence (AI) on the framework, Society 5.0, along with its integration into the social media marketing strategies. Using secondary data ranging from 2018 through 2023, we review AI adoption rates, consumer engagement, and AI-driven advertising ROI. Statistical (t tests) techniques were used to examine trends throughout time. The findings of this study unearthed a significant jump in AI adoption, which rose from 34 percent for 2018 to 72 percent for 2019. Additionally, it significantly enhanced ROI and customer engagement. The hypothesis was tested to validate the strong correlation between the usage of AI and campaign efficacy. This conversation centres around the business風險 of these results and how AI in marketing can dramatically reshape the industry, while suggesting further study of the ethical aspects and its implications for small and medium-sized organisations. The research concludes with the goal of promoting the safe use of AI, in keeping with the intent of Society 5.0 as a data-driven, human-centered society