Persona Inversion for Bias Reduction in UX Research

In the age of concentrated optimization and focused cost reduction in digital products, UX research remains as the backbone and foundation of said production, as it defines its success, and safeguards all the processes involved in its workflow against potential redundancy and feedback loops. It also ensures a smooth digital product launch and subsequent user satisfaction. UX also extends further after a digital product launch to feed the CI/CD loops with feature interaction study and further implementation