CONTEMPORARY RADIO TRENDS. OPPORTUNITIES AND CHALLENGES IN THE NEW AUDIO LANDSCAPE

Despite the rapid rise of digital platforms, streaming services, and social media, radio has maintained its relevance as a medium of communication and entertainment. This popular medium has adapted to the evolution of technology and the profound changes in consumer preferences by embracing the new trends that have reshaped the means of delivery and the modalities of content creation. Some of the most important contemporary trends in radio presented in this article are podcasts and on-demand content, digital streaming, social media engagement, the growing focus on niche content and the interactive mobile applications.