Music as a Marketing Device: Trends in Consumer Favoritism and Campaign Success

This paper explores the strategic use of music in vlogging and advertising content, focusing on how different genres can influence audience engagement and consumer behavior. By examining quantitative and qualitative data from multiple reputable sources, the study demonstrates how music genres such as pop, rock, jazz, and indie can effectively align with various products and demographic segments to drive sales and enhance audience resonance. Ethical considerations, including data privacy and bias mitigation, are also discussed to ensure the integrity and reliability of the findings.