Published January 11, 2025 | Version v1
Conference paper Open

THE USE OF HEIYPERBOLE IN ADVERTISING

Authors/Creators

  • 1. Jizzakh branch of the National University of Uzbekistan named after Mirzo UlugbekThe faculty of Psychology, department of Foreign languages Phylology and foreign languages

Description

This article explores the use of hyperbole in advertising, 
highlighting its strengths, risks, and best practices. Hyperbole, defined as exaggerated 
claims not meant to be taken literally, is a powerful tool for capturing attention, evoking 
emotions, and building brand identity. The piece emphasizes how hyperbole can make 
ads memorable and appealing but also cautions against crossing the line into deception, 
which could erode trust or invite regulatory scrutiny. By offering practical advice—
such as ensuring clarity, balancing exaggeration with evidence, and understanding the 
audience—the article underscores the importance of using hyperbole responsibly. It 
concludes by positioning hyperbole as a creative yet ethical strategy for effective 
advertising

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References

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