La brecha entre formación y empleo en el perfil profesional radiofónico: estudio de caso de las emisoras generalistas y universitarias de Castilla y León

The constant changes brought about by the radio as a mass media have caused a redefinition in the professional profile, which concerns the educational system as well as initiatives such as college radios. Through a study case based on surveys and a focus
group, the main general radio station directors from Castile and León and graduates with different careers and profiles analyze the skills that define the radio profile, both those that are demanded and those that are developed. The results are submitted for discussion by the coordinators of university radio stations, who are an intermediate link between education and the workplace, as well as experts in educommunication. There are background discrepancies between the profile required by the managers, who are the people responsible for recruiting future candidates, according to the skills developed by the students in both the Degree and as part of their experience in a college radio. The generational gap, the perception of the value of digital-technological development and university study plans stand out as factors that affect this divergence. As a possible solution that is postulated for the agents involved includes permanent learning, an adaptation to technological changes in radio and a possible redefinition of study plans to comprehensively cover digital performance/competence.