EXTERNAL MARKETING AS PART OF THE HUMAN RESOURCES ORGANIZATION

Abstract

This article examines the theoretical foundations of external marketing as a key component of an organization's human resources (HR) strategy. It discusses the processes of recruiting and selecting employees, as well as the utilization of both internal and external organizational resources. The article also introduces the AIDA model. External marketing is primarily focused on attracting potential employees from outside the company.

Keywords: external marketing, human resources (HR), employee, recruitment