Published September 19, 2018 | Version v1

E-Marketing

Authors/Creators

  • 1. Lecturer in Commerce Sri Sarada College for Women (Autonomous), Salem

Description

E-Marketing is also known as Internet Marketing, Web Marketing,Digital Marketing, or Online Marketing. E-marketing is the process 
of marketing a product or service using the Internet or via e-mail  and wireless media. It uses a range of technologies to help connect
businesses to their customers. E-mail is referred to those strategies and techniques which utilized online ways to reach target customers. There are million of internet users that daily access different websites using a variety of tools using the computer, laptop, tablets and smart phones and the number of internet users are increasing very rapidly. The internet is the most powerful tool that can put any business on solid footing with market hands. E-marketing continues to offer substantial qualifiable benefits to companies with advanced web system. 

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