A Study on Customer Attitude With New Trend in Mobile Marketing

 In modern business, the product will not be able to survey without aggressive marketing. Mobile marketing is a market strategy which is a multi-channel aimed at reaching many customers through the mobile devices. I.e., through the website, email, SMS, MMS, social Media and apps.  It allows the marketer to reach a highly targeted audience.  Mobile marketing also helps in Customer
Relationship Management (CRM).  Now, most of the people are very attached to their smart phones, so mobile marketing is more friendly and familiar to the end user.  The research work was aimed at studying the customer attitude with the new trend in mobile marketing.  The sample size of the study was 60 and the data was collected in the Tirunelveli district.