BUSINESS MINGA: STRATEGIC PRINCIPLE AS SUPPORT OF THE BUSINESS EFFICIENCY THEOREM

This article aims to demonstrate the validity of the Strategic Business Efficiency Theorem, derived from the Minga Business Model (ME), a phenomenon identified within the COPROBICH company. The study draws on the microeconomic theory of market efficiency as its foundational framework. The Minga, understood as a principle of communal solidarity rooted in South American Andes traditions, underwent analysis within the context of a development research project conducted in the Chimborazo province.  Building on this theoretical framework, the research introduces a perspective on business competitiveness aimed at enhancing the assets of micro, small, and medium-sized enterprises (MSMEs) operating in the four most significant sectors of the local economy. The adopted methodology incorporates multivariate analysis based on primary data, supplemented by a mathematical approach focusing on demand elasticity. The main conclusion highlights that the efficiency achieved through the Minga Business Model (ME) surpasses traditional market structures, such as monopolies and corporate cartels. Furthermore, the findings reveal that, within this conceptual framework, the relationship between business size and competitiveness exhibits an inversely proportional dynamic.