Strategic Innovation vs Organizational Stagnation: A Case Study of Saudi Telecom Company (STC) and Its Success in Navigating Digital Transformation Challenges.

This research explores the transformative journey of SaudiTelecom Company (STC) as it overcame organizational stagnation throughstrategic innovation. STC, a leading telecommunications provider in SaudiArabia, faced significant challenges, including intense market competition,technological disruptions, and reliance on legacy systems. By adopting aholistic approach to digital transformation, the company implemented keystrategies such as the deployment of 5G technology, expansion into fintechservices through STC Pay, and investments in cloud solutions incollaboration with global partners. Additionally, STC restructured itsorganizational framework to foster agility, empower its workforce, andalign its operations with the goals of Saudi Arabia's Vision 2030.The findings demonstrate that STC’s transformation enhanced revenuegrowth, established leadership in 5G deployment, and positioned thecompany as a key player in Saudi Arabia's digital economy throughinnovation, strategic partnerships, and workforce development.