The Influence of Material and Design on the Selling Price of Bebe Longtorso Party Wear and Vest Children's Clothing

Abstract: This study aims to analyze the influence of material and design on the purchasing potential of two categories of children's fashion products, namely Bebe Longtorso party wear and vest children's clothing. In the children's fashion industry, material and design play a crucial role in attracting consumer interest, especially in categories of clothing with specific usage purposes. Party wear and playwear have different functional and aesthetic needs, making the selection of appropriate materials and designs essential for determining consumer preferences and purchasing decisions. This research employs a quantitative descriptive method, utilizing a survey assessment of a sample population of 61 respondents, including fashion design students from UNY, fashion practitioners, and parents who frequently purchase children's clothing, and employs multiple regression data analysis. The research objects consist of four Bebe party wear products and four casual playwear products. The results indicate that the fabric and design of the clothing significantly influence the selling price of Bebe Longtorso party wear and vest children's clothing. Therefore, it can be concluded that high-quality materials and designs can enhance the purchasing potential of Bebe Longtorso party wear and vest children's clothing.