SECURING WOMEN'S DIGITAL SANCTITY: ADDRESSING AI-DRIVEN THREATS HEAD-ON

ABSTRACT
This research article delves into the pressing issue of women's privacy violation through the malicious use of artificial intelligence (AI), particularly employing the deepfake technology. The study highlights the alarming trends of AI-driven deepfakes being employed for the abuse of women's privacy, encompassing scenarios of cyberbullying, harassment, and even blackmail. The article underscores the urgency of addressing these challenges by advocating for stringent regulations governing the deployment of AI and emphasizing the need to fortify existing data usage policies. It emphasizes the critical role that regulatory frameworks play in curbing the unethical use of AI technologies, especially when it comes to women's privacy. Furthermore, the research emphasizes the imperative of enhancing the security measures on social media platforms through automatic encryption of media files during the upload process to thwart potential abuse of facial & physical data for the creation of deepfakes. By doing so, the article proposes a proactive approach to mitigate the risks associated with AI-driven privacy violations. The study also explores the potential of encryption and blockchain technology in safeguarding online data. It argues for the incorporation of robust encryption mechanisms and blockchain solutions to protect sensitive information, providing a multi-faceted defense against privacy infringements.
Objectives of Study: 
•    Investigate the extent of AI-driven threats to women's privacy, with a specific focus on the proliferation of deepfake technology in perpetrating cyberbullying and harassment alongwith examining the existing regulatory landscape surrounding AI usage and data protection policies.
•    Propose effective regulatory measures and policy enhancements to curb the unethical use of AI and mitigate risks associated with the abuse of women's privacy.
•    Explore the viability and efficacy of integrating encryption and blockchain technologies as proactive measures to enhance online data protection and safeguard women against privacy infringements.
•    Provide a comprehensive framework that combines regulatory, policy, and technological interventions to establish a resilient defense against AI-driven threats, promoting a safer online environment for women.
Keywords- Artificial Intelligence (AI), Deepfake, Cyberbullying, Blackmail, Data Protection, Pornography, Blockchain, Sensitive data etc.