Mobility as a Service (MaaS) implementation in Latvia

Mobility as a Service (MaaS) is a transformative concept that integrates public and private transportation services into a single application, providing users with smooth access to multiple types of transportation. Study explores the potential of MaaS in Latvia, focusing on integration of private transportation service such as Bolt, CityBee, Tuul and public transportation. Paper reviews global MaaS applications, identifies key challenges and examines user acceptance based on data gathered from focus groups. Designed MaaS application will provide real-time information, standardized ticketing, payment systems and optimized routing to enhance user experience. Additionally, the research discusses the regulatory and technological barriers as well as economic and environmental impact of implementing MaaS in Latvia. This study underscores the importance of collaboration between public and private sectors, user-friendly design and technological infrastructure for the successful deployment of MaaS.