IMPACT OF SECONDARY CRISIS COMMUNICATION ON TOURISM: A REVIEW

Purpuse: The purpose of this paper is to conduct a theoretical review of existing literature on the impact of secondary crisis communication on social media in the tourism industry.

 Methodology: We analyzed the Situational Crisis Communication Theory (SCCT) and the Social-Mediated Crisis Communication (SMCC) model, to understand how secondary crisis communication affects user behavior and the perception of tourism organizations during crisis events.

 Findings: The findings indicate that secondary crisis communication significantly impacts the reputation of tourist destinations and can either mitigate or exacerbate the consequences of crises. Despite the lack of empirical research in this area, it is clear that proactive management of communication on social media is crucial for maintaining the reputation of destinations. The paper highlights the need for further research and the development of strategies for effective management of secondary crisis communication in tourism.

 Keywords: social networks, social media, crisis, crisis management, communication