FEUDALISMO DIGITAL — SOCIEDADE ALGORÍTMICA, COLONIALISMO DE DADOS E MECANISMOS DE CONTROLE

The postmodern human experience is increasingly shaped by incremental, disruptive, and radical innovations, propelled by the technoscientific and digital revolutions. These transformations have integrated technology deeply into social, economic, and political spheres, transitioning machines from supporting roles to central figures in human lives. The “www.(...)” era underscores this evolution, highlighting a symbiotic relationship between humans and their technological artifacts. Shoshana Zuboff’s The Age of Surveillance Capitalism poses a fundamental question: "Will we work for intelligent machines, or will we surround them with intelligent people?" (Zuboff, 2021). This question reflects the contemporary entwinement of humans with technology. Various epistemological approaches reveal how the Digital Revolution impacts humanity, addressing concepts like data colonialism, algorithmic modulation, and surveillance. Authors such as Da Silveira (data colonialism), Canclini (citizens replaced by algorithms), and Bauman (liquid surveillance) highlight the pervasive influence of technology on human autonomy and social structures. This study explores digital data colonialism, emphasizing how it enhances social interactions while restricting individual freedoms within a nuanced framework of control. Using a hypothetical-deductive method, it examines the Society of Control, where algorithms, rather than humans, increasingly govern behavior. By analyzing this paradigm, the study exposes the evolving digital colonialism and its implications for the "technospheric" human experience.