Published November 1, 2024 | Version v1
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MLB Pitch Clock: A Rhetorical Analysis of Fan Reactions in a Public Sphere

Authors/Creators

  • 1. ROR icon Southern Utah University

Description

This study explores fan reactions to the introduction of a pitch clock in Major League Baseball (MLB) during the 2023 season, analyzing social media discourse on the subreddit r/baseball. The research applies public sphere theory to sport communication, examining how fans interact and form opinions in digital public spaces. The study is significant for understanding how fans, a crucial stakeholder group in sports, react to major rule changes and how these reactions can influence public relations strategies in sports leagues. The findings reveal a positive shift in fan sentiment towards the pitch clock as the season progressed, with many fans appreciating the faster pace of the games. The study also discusses the potential role of influencers in shaping public opinion and suggests that direct fan experience is a key factor in acceptance of new rules. This research contributes to the broader application of public sphere theory in digital communication studies, highlighting the importance of social media as a platform for public discourse in sports and beyond. Future research should explore other sports, platforms, and cultural domains to deepen understanding of public opinion dynamics in the digital age.

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Dates

Created
2024-11-01

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