THE IMPACT OF SOCIAL MEDIA ON MODERN COMMUNICATION

The word  of  “ social media” is ,in many procedures ,a deceptive  form of shorthand. The technology  itself  is not immanently  social in the way that term might be understood  . To some degree , it is a device  or a moderate  by which people may communicate  with each  other without surely being present. It is also commonly an individual medium, as transmit television or radio are one - to -one many, while  the phone is an individual  medium .This  consumption of  the  word  “ social media” is based on progress  with some input  by marketers who  locate  it is beneficial in and out of business  areas, public marketplaces, and governmental arenas. Until now , the term stay behind  most precise    for the aid  of discussion throughout work procedures.