ASSESSMENT OF FACTORS AFFECTING THE PERFORMANCE OF MOBILE MANUFACTURING COMPANIES

This research examines the key factors influencing the performance of mobile manufacturing companies, with a focus on Tecno Mobile in Addis Ababa, Ethiopia. The study explores how consumer behavior, market trends, and employee identity impact the company's operations and overall performance. By analyzing data collected from Tecno Mobile employees, the paper provides insights into the challenges and opportunities facing the mobile manufacturing industry in Ethiopia.