ADVANCING SUSTAINABILITY IN FOOD PACKAGING: AN OVERVIEW OF BUSINESS STRATEGIES AND TRENDS

This research paper provides an in-depth analysis of the evolving landscape of sustainable food packaging, driven by increasing consumer demand and stringent regulatory requirements. It explores key trends in sustainable packaging, including the adoption of recycling initiatives, innovative materials, and advanced design techniques. Additionally, the paper discusses the emerging circular bioeconomy approach, which emphasizes a cradle-to-cradle model to optimize sustainability at every stage of the packaging lifecycle. Certifications and standards are also addressed as essential tools for ensuring transparency and promoting environmentally responsible practices in the packaging industry. By analyzing the strategies employed by leading companies, this paper sheds light on the current state of sustainable food packaging and offers insights into future developments in this crucial area.