Business-to-consumer e-commerce in casual dining restaurants in Bacoor amidst COVID-19 pandemic
Authors/Creators
- 1. Hospitality Management Department, School of International Hospitality and Tourism Management, St. Dominic College of Asia, Bacoor, Cavite, Philippines
Description
January 2020 when COVID-19 shocked the world and many hospitality businesses were affected, especially restaurants. People chose to stay at home rather than dine in. This study focused on how restaurants survived in the midst of the pandemic with the help of technology. It also discussed that business-to-consumer e-commerce plays a big role in restaurants in this situation and how they adapted B2C e-commerce platforms to overcome these challenges. With the research questions being the center focus, the researchers picked 105 staff members of casual dining restaurants in Bacoor to find out how they adjusted to B2C e-commerce platforms. The researchers used online platforms such as Facebook/Messenger and email to conduct the survey. The results were sought, and it helped the researchers to properly identify how the restaurants adapt to B2C e-commerce platforms. Based on the findings, technology helps restaurants survive this pandemic which allowed them to sustain their businesses. The B2C e-commerce platform has a positive impact on the restaurant industry, and it helps them to survive despite the COVID-19 pandemic. The use of the different B2C e-commerce platforms gives benefits to the casual dining restaurants as well as the customers in Bacoor. Future researchers can make use of the result of this research as one of their sources when conducting related or similar research that can make a greater contribution in the field of the hospitality industry.
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BSHM2022-05_BASSIG.pdf
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Additional details
References
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