Sustainable Fashion in Textile Industry: A Study of Fashion Brands

Abstract: The fashion industry faces a green revolution. Growing environmental and social awareness fuels a shift towards sustainable practices within textiles. This research investigates recent trends in eco-friendly materials and production methods adopted by leading fashion brands which claims themselves as sustainable. We have worked on top seven sustainable brands. Through case studies, the paper delves into how these brands are mitigating their environmental footprint, particularly by reducing harmful chemicals in manufacturing. The analysis goes beyond clothing, encompassing footwear and accessories, to provide a holistic view for stakeholders. Transparency in supply chains and innovative materials like organic cotton, recycled polyester, and natural dyes are key aspects. Challenges and opportunities are also explored, including navigating regulations, educating consumers, and leveraging technological advancements. By synthesizing these insights, the research offers a deeper understanding of sustainable fashion and informs future strategies for a more environmentally and socially responsible textile industry.

Keywords: Textile Industry, Sustainability, Fashion, Environment