STRATEGY TO INCREASE MOTOR VEHICLE TAX REVENUE IN THE CITY OF MATARAM

This research aims to determine the Strategy for Increasing Motor Vehicle Tax Revenue in the City of Mataram.

The method in this research uses a qualitative descriptive analysis method which describes the state of motor vehicle tax revenue. Based on the focus of this research, researchers used a SWOT (Strengths, Weakness, Opportunities, Threats) analysis owned by UPT Bapenda in formulating a strategy to increase motor vehicle tax revenue in Mataram City.

Based on the research results, motor vehicle tax revenue in 2019, 2020, 2021 and 2022 experienced fluctuations or was unstable, in 2019 Mataram city samsat revenue increased very well until it exceeded the set target. And in 2020 tax revenues began to decline due to the corona virus outbreak from that year to 2021 and began to increase again in 2022.

The SWOT analysis formulated is optimizing intensification and extensification strategies, carrying out joint operational collaboration with the police, banks and raharja services, increasing outreach to the community, conducting outreach by mapping areas based on motor vehicle tax periods and the amount of arrears, increasing the time for motor vehicle tax payment services and implementation of the ball pick-up service program by involving mobile samsat cars.