Advances in Accounting Innovation
Published August 10, 2024 | Version v1
Journal article Open

The Impact of Technology Readiness, Usefulness, and Ease of Use on AI-Based Accounting Software Adoption

Authors/Creators

  • 1. Department of Accounting, Faculty of Economics and Business, Muhammadiyah University of Surakarta, Surakarta, Indonesia
  • 2. Department of Accounting, Faculty of Economic, Universitas Islam Sultan Agung, Semarang, Indonesia
  • 3. Master in Accounting, MBA Finance, Bachelor of science with honors in Accounting, University of Aden - Faculty of Administrative Sciences, Aden,Yaman.

Description

Objective: This study aims to examine the impact of technology readiness, perceived usefulness, and perceived ease of use on the adoption of AI-based accounting software among undergraduate accounting students in Indonesia.
Methods: This study utilized quantitative research methodology and associative design to survey 359 accounting students from the Faculty of Business and Economics at several universities in Indonesia. A total of 247 participants were selected through purposive sampling. SEM-PLS was used to evaluate the data, which was collected through an online questionnaire and SmartPLS 3.0 software.
Findings: The results indicate that technology readiness did not significantly influence technology adoption. However, perceived usefulness and perceived ease of use had strong positive effects. Specifically, perceived usefulness and perceived ease of use significantly predicted technology adoption, emphasizing the importance of these factors in students' willingness to adopt AI-based accounting software.
Novelty: This study contributes to the literature by providing empirical evidence on the determinants of AI technology adoption in the context of accounting education, particularly in a developing country setting.
Theory and Policy Implications: The results indicate that perceived benefits and simplicity of use are important factors in technology adoption, supporting the Diffusion of Innovation Theory and the Theory of Planned Behavior. Educational institutions should prioritize improving the perceived utility and user-friendliness of AI technologies by implementing tailored training programs and intuitive interfaces. This will promote greater acceptance and utilization of these technologies among students.

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Agus Dwianto Advances in Accounting Innovation (AAI), Vol 1, Issue 1, 2024, Page 01-11.pdf

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Additional details

Identifiers

DOI
10.69725/aai.v1i1.87

Related works

Is compiled by
Journal article: 10.69725/aai.v1i1.87 (DOI)

Dates

Accepted
2024-08-10
Publication

Software

Development Status
Active

References

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