A study on consumers' Impulse Buying Decision in Chhattisgarh: A factor analysis approach

The Indian retail sector is one of the trend changing and dominant industry all over the world. This study aims at analysing various factors of impulse buying decision. For conducting this study, convenience sampling method was adopted at few organised retail outlets of Raipur city of Chhattisgarh. A total of 100 consumers were considered as sample size in the study. Factor analysis with the help of IBM SPSS 21 version was applied to identify underlying factors of impulse buying. Result reveals five important factors that influences consumers" impulse buying decision namely store environment, situational factor, promotion, consumer characteristics and product related factors.