Current debates in public relations & communication studies

Changing technology has changed our way of perceiving life, our ways of doing business, our life-styles, and
the whole meaning of the concept of communication. Media has known as a medium of communication.
With these recent developments in technology, many changes in media have happened at all. Media has been
divided into two categories as traditional and new media, with evolv-ing within itself. This distinction is
noteworthy because it reveals the dialectic between the former and the new; on the other hand it is a
complementary structure. Communication cannot be evaluated with only media; media is a mediator of
communication. Communication is the main element in life to get understandable by others.
Communication is a needed process that has to develop between people to people, between people to firm,
between firms to people, between firm to firm. It can help to improve understandings between each other. In
this book authors studied different parts of communication and at all parts became in harmony at the end.
The studies related with themes which are parts of communication have grouped according to similarities.
This book consists of eighteen authors, fifteen studies and four different parts.