THE CURRENT SITUATION AND SUGGESTIONS FOR INCREASING ENGLISH LEARNING MOTIVATION OF STUDENTS FROM INTERNATIONAL PROGRAM, DAI NAM UNIVERSITY

The Business Administration International program (IBBA) at Dai Nam University is a pioneering educational model, emphasizing enhanced English language instruction to prepare students for English-language coursework. While the implementation of intensive English language instruction has been beneficial, it has also unveiled challenges in student motivation for English language learning. This research delves into an analysis of the current situation and proposes solutions to improve English language learning quality and enhance motivation among IBA students.