COMPARATIVE ANALYSIS OF THE FRANCHISE MODEL AND INDEPENDENT ENTREPRENEURSHIP IN THE FIELD OF CLINICAL DIAGNOSTIC LABORATORIES

This article focuses on a comparative analysis of the franchise model and independent entrepreneurship in the field of clinical diagnostic laboratories. The study includes a review of existing literature, an analysis of the advantages and disadvantages of each model, and the identification of key factors influencing business success and sustainability. Particular attention is given to aspects such as risk reduction, brand support, decision-making autonomy, and innovation implementation. Based on the analysis, recommendations are formulated for entrepreneurs and investors interested in this sector. The study's conclusions aid in making informed decisions when choosing a business model and contribute to the improvement of management practices in clinical diagnostic laboratories.