Published June 18, 2024
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METHODOLOGICAL BASIS OF MOTIVATION OF ENTREPRENEURSHIP ACTIVITY
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This article examines the current theoretical and methodological problems of studying the motivation of social actors, encouraging them to participate in reforming social production as entrepreneurs. Dependence of motivation of behavior on social phenomena (training and upbringing), development of society. The problems of motivation for entrepreneurial activity and the factors influencing the formation of the motivational mechanism have been studied.
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