Published March 12, 2018
| Version v1
Dataset
Open
Facebook: métricas de uma Biblioteca do Ensino Superior de Lisboa
Description
Análise de três métricas, de atividade, de audiência e engagement (King, 2015). Para obter a Taxa de Engagement (TE) será utilizada a fórmula \(TE = {Engagement \Alcance}\)
Files
Page date_15_16_17.csv
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Additional details
References
- King, D. L. (2015). Managing your library's social media channel. Chicago: ALA.
- González-Fernandéz-Villavicencio, N. (2016). Métricas de la web social para bibliotecas. Barcelona: Editurial UOC
- Janice Peñaflor, (2018) "Beyond "Likes": An assessment of user engagement in Facebook among Philippine academic libraries", Library Management, Vol. 39 Issue: 1/2, pp.59-65, 10.1108/LM-12-2016-0100