A brief study on Technological advancement in Advertising industry in India

Abstract
The technology has been a proven dynamic stream to the advertising world today.The technology is rapidly bringing the inventions to the business world. People now, are analyzing, understanding and appreciating the products and services. The major role is played by the communications of companies to the market and customers. Promotional strategies of the companies are morecustomer-centric now. This paper attempts to seek the technological advancements, their benefits and opportunities to the advertising industry in India. The advertising industry is heading towards virtual world from the older brick and mortar system.