Геометричні мотиви в дизайні поліграфічної продукції стилю ар деко

Geometric and self-similar in configuration Art Deco print design motifs were investigated. On basis of composite analysis of printing products samples of Art Deco style it was found that geometric shapes were used in compositions as a background, to enhance the expressiveness of the text, in composition of ornamental motifs, and the use of diagonal lines and planes served as a viable component of the prospect and depth by providing the three-dimensional and spatial image. The article reveals that such receptions as the use of repetitions and self-similar elements were used by artists to enhance the impression of semantic filling of the leading theme in the compositions of printing products. The possibilities of applying Art Deco style features, namely the use of geometric motifs in modern graphic design, in particular in the system of professional design education, were presented.