10.5281/zenodo.11582593

This article examines the topic of innovative approaches in the activities of modern museums in Uzbekistan. Based on the analysis of theoretical concepts and practical examples of the application of innovations in the museum field, the importance of introducing modern technologies and interactive formats to enrich the museum experience of visitors is emphasized. The article also highlights a number of problems that museums face in the process of introducing innovations and suggests ways to solve them. The practical application of innovations is considered through cooperation projects with leading companies, and other modern formats that contribute to the development of the museum sphere and attracting new audiences.