THE IMPORTANCE OF ART IN TOURISM INDUSTRY

Art as a part of tourism industry plays a crucial role in development of the country. Many destinations around the world are known for their art and cultural heritage, attracting tourists due to the richness and diversity of their artistic expressions. From iconic museums like the Louvre in Paris and the Museum of Modern Art in New York, to historic cities like Florence and Barcelona, art tourism draws visitors to immerse themselves in the cultural heritage and artistic legacy of these places. The aim of this article is to identify the importance of art in tourism and to suggest some ideas about developing art tourism in Uzbekistan. The paper examines one of the most popular art galleries in the world, famous artist of Uzbekistan and the prevalent methods of nurturing the growth of Uzbek artists with some advice of seasoned and renowned creative individuals. This paper demonstrates the value of art tourism and some benefits for Uzbekistan in attracting tourists to the country.