Replication package for: "Advertising and Content Differentiation: Evidence from YouTube"

Replication Package for: Kerkhof, A. (forthcoming) Advertising and Content Differentiation: Evidence from YouTube, Economic Journal 

Important note regarding file format:

There are different instructions for windows and unix (MacOS) based systems.

Windows:

The zip-file was split into three components, using WinZip. 

• Two of the segments of the split Zip file have the extensions ".z01" and ".z02".
• The last file has the extension ".zip".
• To open the split Zip file, open the file with the ".zip" extension. Don't try to open any of the files with the numbered extensions; WinZip won't recognize them as Zip files.
• Once the split Zip file has been opened, you can work with it much as you would work with a regular Zip file, except you can't add any new files or remove existing files. Some operations such as creating self-extracting Zip files and editing comments are also disabled for split Zip files.
• The split Zip file format is an extension of the Zip 2.0 specification. Therefore, some Zip utility programs may not be able to open split Zip files. Please see Split Zip file compatibility information for more details.

For further information, see here: 

Splitting Zip files (winzip.com)

Unix (MacOS):

The following sequence of commands will re-assemble the original zip file:

1. click download all and unzip the enclosing archive on your computer. You will see 3 files in the archive.
2. execute on your terminal zip -s0 3-replication-package.zip --out package.zip
3. execute on your terminal unzip package.zip  to extract all files as usual.