Role of Mass Media in Rural Sector of Kurkheda Block of Gadchiroli District

         Rural development still remains the core of the overall development of the country.

         It is generally said that the rural areas house upto 70% of India’s population. The  objectives are to assess the general information of the respondents, to identify the knowledge regarding mass media and to examine the role of mass media in rural sector. The 222 samples from Kurkheda block of Gadchiroli district has been selected for the study. The findings are the majority of the respondents belongs to 32-41 years of age group.  Regarding educational qualification the respondents had educated from Std. VI to X mainly.