Suntsova O. SOME ASPECTS OF MODELLING IMPACT OF PPP'S ASSETS ON ECONOMIC GROWTH: CASE OF UKRAINE'S RESTORE PROGRAMMS // ХХ International Scientific Conference «Problems of management of enterprises in modern conditions»: Book of abstracts. – 17-18 April 2024. – K.: National University of Food Technologies, 2024. – P. 187-191

Public-private partnerships (PPPs) have emerged as an increasingly popular strategy for the implementation of diverse public policies, including marketing policies aimed at managing territorial economies. These partnerships facilitate collaboration between the public sector and private businesses, harnessing the respective strengths and resources of each to pursue common objectives. The PPP model has been widely adopted across various sectors such as infrastructure, education, health, and environmental conservation.

In the context of territorial economy management, PPPs present unique opportunities for implementing marketing policies that foster economic growth and development in specific regions. This model involves collaboration between government entities and private firms in delivering public services, with both parties sharing risks and rewards. PPPs can facilitate investment attraction, infrastructure development, and economic expansion, necessitating effective communication, cooperation, and contractual arrangements between public and private entities.