FINANCIAL LITERACY OF UNDERGRADUATES: A FOCUS ON UPI TRANSACTIONS

In the contemporary landscape of digital payments, epitomized by India's Unified Payments Interface (UPI), significant transformations are reshaping financial ecosystems. Central to this evolution are government initiatives like BHIM and UPI, pivotal in steering the rapid adoption of digital payments. This research investigates the intersection of UPI transactions and the financial literacy of undergraduate students, unveiling intricate connections between the two realms. Employing a robust methodology comprising surveys and transaction data analysis, the study explores financial awareness, spending behaviors, and user experiences within the UPI ecosystem. The results promise profound insights with broad-ranging implications. By unraveling the complexities of financial literacy among undergraduate students and examining its dynamic interplay with UPI transactions, the research offers valuable perspectives for key stakeholders. Educators stand to gain a nuanced understanding of students' financial knowledge and habits, enabling tailored approaches to financial education. Policymakers can leverage these insights to craft effective strategies fostering financial literacy among the youth, thereby promoting responsible financial behaviors. The study emerges as a crucial resource in navigating the evolving landscape of digital payments, facilitating informed decision-making for educators, policymakers, and other stakeholders invested in shaping the financial future of the younger generation.