PROFESSIONALIZING THE SPA INDUSTRY IN CALAMBA CITY

The aim of this study was to professionalize the spa industry in Calamba City tourism by determining the degree of compliance with DOT regulations for spa operation and maintenance. For this study, a descriptive quantitative research design was employed. Structured questionnaires were employed to gather numerical data from a sample population. Findings revealed that the assessment of the respondents in compliance with certification requirements, regulation requirements, customer-centric policies, and practices is slightly implemented / slightly evident. The study suggests that as spa establishments operate for longer periods, there is a slight tendency for them to have better certification, and regulation status, implement customer-centric policies and have better-established protocols and practices. The size of the spa establishment may not significantly influence its certification status, regulatory compliance, or customer-centric policies, and practices. Spa businesses with larger client bases may be more motivated to invest in accreditation and quality assurance measures to meet the needs and expectations of their clientele. The study revealed that established businesses tend to exhibit better adherence to regulations, indicating the importance of experience in navigating regulatory frameworks. While the spa industry in Calamba City shows promising signs of stability and efforts towards compliance, there is a clear imperative for targeted interventions to professionalize the sector. By addressing gaps in regulatory adherence, enhancing customer-centric policies, and providing support for businesses seeking accreditation, stakeholders can work towards elevating the standards of the spa industry and fostering sustained growth and development in Calamba City.